找好朋友一起开公司靠谱吗？Is it reliable to find good friends to start a company together?

以新东方三个创始人为原型的电影《中国合伙人》中，王阳的扮演者佟大为曾经说过一句很扎心的话：“不要跟最好的朋友合伙开公司！”

In the movie "Chinese Partner" based on the three founders of New Oriental, Tong Dawei, who plays Wang Yang, once said a very heartfelt sentence: "Don't start a company with your best friend!"

网上也有流传的段子：“跟好朋友合伙，一年合伙，二年红火，三年散伙”。真的是这样吗？如果你是第一次创业，找好朋友一起合伙靠谱吗？

There is also a popular joke on the Internet: "Partnership with good friends lasts for one year, prosperity for two years and dissolution for three years". Is this really the case? If this is your first start-up, can you find a good friend to partner with?

“刘关张”的创业故事 Startup Stories of Liu Bei, Guan Yu and Zhang Fei

刘备、关羽和张飞，他们是先桃园结义成为兄弟后，再开展事业的。刘关张于公元184年结拜，然后起兵征讨黄巾军，到公元214年入蜀建立了自己稳定的地盘，整整30年一直在四处征战，没有根据地。

Liu Bei, Guan Yu and Zhang Fei first became brothers in Taoyuan and then started their careers. They became sworn in 184 A.D. and then started an army to attack the yellow turban insurrectionary army. By 214 A.D., they entered Shu and established his own stable territory. For 30 years, he had been fighting everywhere and had no base.

在刘关张的创业故事中，转折点出现在公元207年的三顾茅庐，诸葛亮为他们确立了隆中对三分天下的战略，但从184年到207年，整整23年，刘关张三个人在没有清晰战略，一直辗转征战，一直受挫的情况下合作了23年，是什么让他们坚持下来？大概是那份至情至性的信任。

In Liu Bei, Guan Yu and Zhang Fei 's entrepreneurial story, the turning point appeared in Sangumaolu in 207 A.D., for which Zhuge Liang established the strategy of Longzhong to divide the three parts of the world. But from 184 to 207, for 23 years, Liu Bei, Guan Yu and Zhang Fei worked together for 23 years without a clear strategy. What made them persist? It's probably the most sincere trust.

所以，创业是一场冒险游戏，它不止眼前的苟且，还有永无止境的苟且，在合伙阶段，恰恰要找朋友，就算不是最好的朋友，也要是熟悉的朋友。即便还算不上朋友，也要努力把合伙人变成朋友。

Therefore, starting a business is an adventure game. It involves not only the immediate survival but also the endless survival. In the stage of partnership, you just need to find friends, even if they are not your best friends, they are also your familiar friends. Even if you are not a friend, you should try your best to turn your partner into a friend.

据全国工商联合会编写的《我国民营企业发展报告》蓝皮书披露，在中国，中小企业的平均生命周期是2.9年，可知创业是一条九死一生的不归路，创始人除了掏钱掏资源，还要用个人的全部信任做抵押，然后还要付出大量的时间和精力，如果不是互相信任，又怎么陪你去走这条不归路呢？

According to the blue book of China's private enterprise development report compiled by the National Federation of Industry and Commerce, in China, the average life cycle of small and medium-sized enterprises is 2.9 years. It can be seen that starting a business is an irreversible path. Besides paying for resources, the founder has to use all his personal trust as collateral, and then he has to pay a lot of time and energy. If he does not trust each other, how can he accompany you on this irreversible path?

人际信任是创业初期的关键 Interpersonal trust is the key in the initial stage of starting a business

企业的团结靠凝聚力，而这股凝聚力的核心就是原始的创业团队，或者更简单粗暴地说，就是靠一到两位创业老板的人格魅力。在初创阶段，最应该做的就是树立团队对老板的人际信任，树立老板的个人认同，提高组织的效率抢占市场。回看那些最终成功的企业，初创阶段都至少有一位一言九鼎的让人信服的领头人。

The unity of an enterprise depends on cohesion, and the core of this cohesion is the original entrepreneurial team or, more simply and roughly, the personality charm of one or two entrepreneurial bosses. In the initial stage, what should be done most is to establish the team's interpersonal trust in the boss, establish the boss's personal identity, and improve the efficiency of the organization to seize the market. Looking back at the successful enterprises in the end, there is at least one convincing leader who has made a great deal of promises in the initial stage.

很多合伙人，在一开始就过于强调规章，其实是本末倒置，因为对于企业内部，人员和架构需要磨合，对于外部，跟合作渠道和客户需要磨合，太强的原则性容易在沟通中频繁卡壳。但规则制度不重要吗？不是的，制度非常重要，而且在一开始就必须要有，否则没有规矩，则不成方圆，但“人际信任”和“制度信任”在企业不同的发展阶段，重要程度是不一样的。

Many partners put too much emphasis on regulations at the beginning, which is actually putting the cart before the horse, because for the inside of the enterprise, personnel and structure need to be adjusted, for the outside, cooperation channels and customers need to be adjusted, too strong principle is easy to get stuck frequently in communication. But isn't the rule system important? No, the system is very important, and it must be in place from the very beginning. Otherwise, without rules, there would be no countryside. However, "interpersonal trust" and "system trust" have different degrees of importance in different stages of enterprise development.

从一个人，到合伙成立有限公司，到发展成为公开募股的股份公司，就是一个人从“人际信任”逐渐降低，“制度信任”逐渐增强的连续光谱。

From a person, to a partnership to set up a limited company, to a joint-stock company that develops into a public offering, it is a continuous spectrum that a person gradually decreases from "interpersonal trust" to "institutional trust".

打个比方，个人单干的时候就好像骑单车，靠自己两条腿去蹬，个人意志决定一切；合伙做企业就好像开汽车，不能到处乱串，必须要制定驾驶规范，并遵守交通规则；到了股份公司的阶段，就好像是无人驾驶汽车，靠着完善的制度，精确的算法让企业机器运行。

For example, when working alone, an individual is like riding a bicycle, riding on his own legs, and his will decides everything. Being a partnership is like driving a car. You can't mess around. You must make driving rules and obey traffic rules. At the stage of joint-stock company, it is like a driverless car, relying on perfect system and precise algorithm to make enterprise machines run.

因此，维系一家初创公司的核心是信任，而朋友之间，是有先天信任基础的。对于公司的发展，还是要以信任和信心为基础，不断增加团队之间的互信，这份信任一定是同时包含人际信任和制度信任，只是在不同的发展阶段，人际信任和制度信任的侧重比例不一样而已。

Therefore, the core of maintaining a start-up company is trust, and there is a foundation of innate trust among friends. For the development of the company, it is still necessary to continuously increase the mutual trust between the teams on the basis of trust and confidence. This trust must include both interpersonal trust and institutional trust, but the emphasis ratio of interpersonal trust and institutional trust is different at different stages of development.

初创者的AIV模型 The AIV model of startups

管理专家分析了过千个初创企业，总结出一个“AIV模型”，只要合伙人符合这个模型，那就能大大提升创业成功的可能性，什么是AIV模型？

Management experts have analyzed over 1,000 start-ups and concluded an "AIV model". As long as partners conform to this model, the possibility of successful start-ups will be greatly improved. What is an AIV model?

• A：Affection，情感连接；

Affection，Emotional connection；

• I：Identification，彼此的认同感；

Identification，Mutual recognition；

• V：Value，能贡献的价值

Value，Valuable contribution

1. Affection

找到好朋友，大学室友、熟人一起合伙创业，那么就满足了第一层的“A”，因为你们要么经过长时间的相处，彼此了解，要么短暂相处但一见如故，价值观和世界观非常契合。无论是哪一种，就已经完成了情感连接。

Finding good friends, college roommates and acquaintances to start a business together will satisfy the "A" on the first floor, because you either get along for a long time and get to know each other, or get along for a short time but feel the same as before, and your values and world outlook are very consistent. Either way, the emotional connection has already been completed.

2. Identification

但仅仅情感连接是不够的，还要看是否彼此认同，是否都能看得起对方，双方对于事业的价值、目标、管理的理念是否一致，对事情和问题的处理方法是否认同。还有一个判断的依据，就是看对方为了这次创业能“抵押什么资产”？

However, only emotional connection is not enough. It also depends on whether they agree with each other, whether they can respect each other, whether the two sides agree on the values, goals and management concepts of their careers, and whether they agree on the handling methods of things and problems. Another basis for judgment is to see what assets the other party can "mortgage" for this venture?

比如，有的人是选择全职创业，把自己所有的时间抵押出来，有的人是把自己的钱包抵押出来，创业合伙就像英雄上梁山要纳投名状，合伙人不抵押点什么出来是走不远的，所谓“交钱才能交心”就是这个道理，白拿的股份谁都不会珍惜。

For example, some people choose to start a full-time business and mortgage all their time. Some people mortgage their wallets. Starting a business partnership is like a hero going to Liangshan to accept warlords. It is not far away for a partner to come out without mortgage. The so-called "only by paying money can one make peace with one's heart" is the truth. No one will cherish the shares he takes for nothing.

3. Value

第三个层次就是价值贡献，既然是初创，那么合伙人肯定不会多，每个人都必须要贡献独特的价值，而且价值最好有互补性，做到资源互补、能力互补和性格互补。创业每天都会遇到麻烦，因为创业的目的就是解决麻烦，而找到互补的合伙人，在处理问题时就可以从多角度去分析和解决。

The third level is value contribution. Since it is a start-up, there will certainly not be many partners. Everyone must contribute unique values. Moreover, the values should be complementary to each other, and resources, abilities and personalities should be complementary to each other. Starting a business will encounter troubles every day, because the purpose of starting a business is to solve troubles, and finding complementary partners can analyze and solve problems from multiple angles.

该不该跟好朋友一起合伙开公司？首先要对照AIV模型，按照模型找到合适的合伙人后，要把友情和利益都放在规则的笼子里。作为《中国合伙人》故事原型的徐小平老师说过：“不要用兄弟感情去追求共同利益，而要用共同利益追求兄弟感情。”所以，跟好朋友合伙开公司没有问题，因为彼此有情感连接，也产生了认同感，也确认对方可以贡献的价值，可以加大创业的成功率。

Should we start a company with good friends? First of all, we should compare the AIV model and put friendship and interests in a regular cage after finding the right partner according to the model. Teacher Xu Xiaoping, who is the prototype of the story of "Chinese Partner", said: "Do not pursue common interests with brotherly feelings, but pursue brotherly feelings with common interests." Therefore, there is no problem in starting a company with good friends, because they have emotional connection with each other, and also have a sense of identity, and also confirm the value each other can contribute, which can increase the success rate of starting a business.